Why We've Become A Walking Billboard #BarcodedGeneration… By Kagiso Maloma

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“These Nike shoes carry a burden too heavy for me to walk with… I’m tryna take mine off…”

Do you know what’s the dumbest thing ever? Living on a month to month salary, that can be traumatic and damn right depressing, you count your days by 30 days. Basically your year is literally 12 days, which brings me to the next point, a month is 30 days long; there are 365 days in a year and of those days it just so happens that 80% of people are happy getting paid 12 times a year. The 1st time I figured this out it depressed me, to the damn core, how did I never dare to look at it that way? Am I dumb? Or are there powerful sources working against me here?

What does it benefit a man to give his all, go through varsity and early mornings sacrificing on those morning alarm snoozes just to be thanked 12 times in 365 days for his efforts? You might have met someone new, or came up with an idea that ‘millionaires’ the shit out of you….. What’s the system and who benefits from it? Lol let me tell you about the 1%, the mafakas who control everything, everything? Yep! Everything!! control oil, gas, electricity, inflation, currency and exchange rates (JP Morgan). Money is power and what is the one thing that someone in power wants more than anything? More Power of course, a consistent non stop vicious cycle of continuous power searching.

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Meanwhile you fell pray to the social traps they’ve set for you in these ‘matrix’, they where getting it, getting what? Well the money you where balling out with; they got the profit and the last laugh and they got your brain too… wait, they also own your car, your house, the furniture you got on credit and those flashy clothes you took out on account! gawd damn! And oh that varsity study loan also… you a walking debt, a walking liability! If this was a Balance sheet you’d be credited!! you don’t even own nothing that’s on you, let along yourself because they have also managed to control who you are.

Let’s recap (you wearing those Jordans – *jays on my feet*, Guess jeans and a polo T) all with visible branding that you so proud of, let me step out to the mall just so I get seen for a bit, can’t be this fresh and not get noticed right? Wait hold up, nigga you look like a walking billboard, not only do they overcharge you for the clothing you wearing they’ve also made a billboard out of you! So they take your money, your future money (via interest) and they still manage to advertise and secure future sales via you without you ever noticing? We all guilty!

But I’ll tell you what, these are some smart folks. What about that’s apple sticker that came with your new phone that you stuck on the back of your car? Free marketing? You really aught to charge em for turning you and your car into a billboard. These Nike shoes carry a burden too heavy for me to walk with… I’m tryna take mine off… you should try it sometimes.

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Article by kagiso Maloma

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